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Mowi continue to sponsor shinty after extending contract with Camanachd Association for three more years encompassing senior leagues, women's shinty, youth development fund and disability festival


By Andrew Henderson

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Mowi's long-standing sponsorship of shinty is set to continue for a few more years, with the Camanachd Association announcing a new agreement between the two parties for a further three years.

The world leading aquaculture and seafood company are the longest standing sponsor of a Scottish sport with this new contract marking 38 years of support for shinty.

Derek Keir (Camanachd Association CEO); Ian Roberts (Mowi Director of Communications); Maree Todd (Minister for Social Care, Mental Wellbeing and Sport) and Steven MacKenzie (Camanachd Association President) at the 2023 cottages.com MacTavish Cup Final. Picture: Neil Paterson
Derek Keir (Camanachd Association CEO); Ian Roberts (Mowi Director of Communications); Maree Todd (Minister for Social Care, Mental Wellbeing and Sport) and Steven MacKenzie (Camanachd Association President) at the 2023 cottages.com MacTavish Cup Final. Picture: Neil Paterson

Mowi CEO Ben Hadfield said: “We are pleased to announce the further three-year extension of Mowi's sponsorship for shinty.

"The sport embodies our company values, including passion, and is a cornerstone of many of the communities in which Mowi operates.”

The sponsorship agreement, which runs until 2026, will cover: Senior league competitions; the youth leagues; the Mowi National Shinty Awards; the recently revitalised Mowi Shinty Hurling International; as well as the Mowi Youth Development Fund, Area Development Grant and the newly sponsored Disability Festival.

This sponsorship agreement is in addition to a five-figure investment from Mowi earlier this year which was used to subsidize the cost of helmets, making them more affordable and accessible to players.

Steven MacKenzie, Camanachd Association president said: “We are delighted to announce the renewal of Mowi’s sponsorship deal.

"It is extremely welcome and demonstrates their continued support for Scotland's community sport. All within the shinty community appreciate the range of support MOWI provides.

"This must be the longest running sponsorship in Scottish, if not British sport, and we look forward to continuing this partnership for many years to come.”

Association CEO, Derek Keir said: “We are delighted to continue our long-standing partnership with Mowi that helps facilitate so many incredible experiences across our communities.

"The renewal of Mowi’s sponsorship for another three years signifies a shared commitment to advancing shinty’s reach and impact.

"With Mowi's support, we look forward to nurturing the growth of shinty and delivering a vibrant contribution to the lives of our members, passionate athletes and enthusiasts across Scotland.

"Mowi’s support for shinty plays a pivotal role in protecting our status as a vibrant part of our national culture and recognised as Scotland’s community sport."

Karen Williamson WCA vice-president said: “Mowi’s ongoing support for the women’s game is greatly appreciated. On behalf of the WCA I would like to put on record our thanks for everything they have done over a number of years, including but not limited to: sponsoring the WCA Leagues, the Valerie Fraser Camanachd Cup and Challenge Cup.”


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