Eligible families urged to apply for Best Start Foods; partnership launched between Social Security Scotland and Asda to promote support with the weekly shop

Social Security Scotland has launched a partnership with Asda to make sure people don’t miss out on money to help buy healthy food in their weekly shop.

The Inverness branch of the supermarket chain has been hosting the latest in a series of in-store events today to promote Best Start Foods and other benefits that offer financial support to eligible families with young children.

Best Start Foods is one of 12 benefits administered by Social Security Scotland and offers eligible pregnant people, parents and carers up to £36 every four weeks on a pre-paid card to buy healthy food for their families.

Social Security Scotland chief executive David Wallace said: “The partnership with Asda is a great way for us to reach families while they shop and raise awareness about support they could be entitled to."

Kevin McBride, Asda’s vice president Scotland, said: “We know times are tough for many families at the moment, and we want to do our bit to help make sure people are getting the support available to them."

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