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New occupant in The White House as Highland hospitality group Cru Holdings takes over Inverness bar and restaurant


By Calum MacLeod

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Former owner Charlie Barbour and Cru operations director Kenneth Loades outside the venue.
Former owner Charlie Barbour and Cru operations director Kenneth Loades outside the venue.

Hospitality group Cru Holdings has added to its Highland portfolio with the acquisition of The White House bar and restaurant on Union Street.

The deal comes with an extension of the property’s tenancy by 20 years and ensures the retention of 15 jobs.

Cru director Scott Murray said: “When the opportunity presented itself to add The White House to the Cru Holdings family, we knew it was the right move. Its reputation for incredible cocktails and delicious food aligns perfectly with everything we strive to achieve in our venues.

“We’d like to reassure customers that from the moment we take over, it will be business as usual. All bookings will be honoured, and you’ll still receive the same high quality of service you’ve come to expect at The White House.

“From the beginning of December, all Cru Holdings vouchers will also be valid for The White House – and all existing White House vouchers will be extended to include all Cru Holdings bars and restaurants.”

Occupying a former bank building on the corner of Union Street and Church Street, the Whitehouse has now joined the Cru Holdings group.
Occupying a former bank building on the corner of Union Street and Church Street, the Whitehouse has now joined the Cru Holdings group.

The White House joins six other bars and restaurants in the Cru Holdings group – including Scotch & Rye, which was named Craft Beer Bar of the Year 2021 at the SLTN Awards where Cru was also named independent multiple operator of the year.

The group also operates Prime, Bar One, The Wee Bar and The Keg in Inverness, and The Classroom in Nairn.

Mr Murray added: “We’re proud to support the Highland hospitality industry and help popular venues like The White House stay open for many years to come.

“We’re committed to ensuring the hospitality industry thrives in the region, by guaranteeing a high quality of service across all our venues and ensuring the industry is an attractive place to work by offering benefits like the Real Living Wage.”


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