New Highland Tourism Community Interest Company aims to set the Highlands and Moray on the world map during Covid recovery
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A new business tourism group has set a target for the Highlands to become one of the world’s leading sustainable destinations.
The ambition was outlined at the inaugural board meeting of Highland Tourism CIC (Community Interest Company), which was formed to help the sector in its post-Covid recovery.
At the same time, the group has welcomed three new directors. They are Stuart McColm, general manager of Castle Stuart Golf Links, Chris O’Brien, managing director of Nevis Range, and Willie Cameron, business development director at Cobbs.
Highland Tourism says it hopes to broaden the leadership team soon with representation from the north Highlands and Moray.
Mr McColm said: “I understand that we live in a very special part of the world and we want people from around the globe to come to the Highlands and see it for themselves. That’s why I am glad to be working in partnership with Highland Tourism.
“The organisation has a vision for the region that will aid the recovery from the pandemic as well as enhance tourism for visitors and local businesses alike, but at the same time protect what we have through the values of conscious travel and sustainable development.”
Mr O’Brien said: “After what has been the most challenging 12 months ever for the tourism industry globally, it is fantastic to see the creation of an initiative that will aid our recovery from the pandemic and set a standard for the years to come.”
Mr Cameron described Highland Tourism as “oozing with passion and ambition” to promote the Highlands as a global brand, with a vision to develop a sustainable business model.
Yvonne Crook, Highland Tourism CIC co-founder and chairwoman, said: “The energy and passion from the business and wider community for this private sector-led initiative has demonstrated the scale of the ambition that exists for the Highlands to become one of the world’s leading sustainable tourism destinations.
“To achieve this goal we must learn from the best, working in a global environment with destination specialists.
“I am delighted to take the role of chair of the organisation, working together with such an ambitious and energetic group of leaders.”
Sam Faircliff, co-founder and vice-chairwoman, said: “This marks the beginning of a sustainable future of our industry and I am delighted to welcome Highland Tourism CIC’s board.”
