NC500 named best value road trip in the world
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Scotland’s answer to America’s Route 66 has been named one of the best value for money tourism experiences on the planet.
The North Coast 500 came top in the road trip section of Sunday Times Travel magazine’s VFM Awards 2018.
The awards celebrate destinations and attractions delivering the best value for money.
This is just the latest good news for the North Coast 500, which has received a string of accolades since it was launched in 2015.
Last year Conde Nast Traveler Magazine called it "probably the world’s best road trip".
The Sunday Times ranking was welcomed by the North Coast 500 team.
Managing director Tom Campbell said: "With so much competition for visitors from home and abroad, it is fantastic to have the North Coast 500 named among the best value for money tourism experiences on the planet.
"We work hard with our accommodation and visitor attraction partners to make sure tourists feel welcome and valued and that their experience matches what they spend."
Scotland’s national tourism organisation also welcomed the news.
VisitScotland chief executive Malcolm Roughead said: "The North Coast 500 has been a huge success for Scotland’s visitor economy, generating millions of pounds in additional spend as well as showing off the incredible landscapes and attractions across the Highlands, and it is great to see such an inspiring initiative get further recognition through this award.
"Tourism is the heartbeat of the Scottish economy, causing a ripple effect which touches every industry and community, creating employment and economic growth.
"The North Coast 500 has paved the way for other regions in Scotland to establish their own stunning scenic routes which promote the country’s diverse range of hidden gems and attractions.
"We look forward to continuing our work with the NC500, ensuring we capitalize on amazing success that the route has enjoyed so far."
