Home   News   National   Article

Iceland sacks senior boss after his comments about Wales


By PA News

Contribute to support quality local journalism



Iceland has sacked a senior boss after he made controversial comments about Wales and the Welsh language (Rui Viera/PA)

Iceland has sacked a senior boss after he made controversial comments about Wales and the Welsh language.

Corporate affairs director Keith Hann reportedly made comments such as “(the) inhabitants of the UK’s Celtic fringe loathe all visitors” on Twitter.

Comments from a blog post in 2014 also resurfaced in which he said that “supermarket signage” in Wales was “incomprehensible” and that children were educated in a “dead language” which sounds like “someone with bad catarrh clearing his throat”, according to reports.

We would like to reiterate that these comments in no way reflect the values or philosophy of our business
Iceland spokesperson

Mr Hann’s Twitter page now appears to have been deleted following complaints to the supermarket.

A spokesperson for Iceland said: “Iceland has taken action in light of recent comments made by its director of corporate affairs, resulting in the dismissal of Mr Hann with immediate effect.

“We would like to reiterate that these comments in no way reflect the values or philosophy of our business.

“We are a proud Welsh company, with a long history of investment in communities across Wales, and apologise for any upset or offence caused.”


This website is powered by the generosity of readers like you.
Please donate what you can afford to help us keep our communities informed.

BECOME A SUPPORTER

In these testing times, your support is more important than ever. Thank you.



This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies - Learn More
');