MFR launches annual Mission Christmas appeal for Highlands

It’s ‘Mission Christmas’ for MFR Cash for Kids as Highland listeners of the radio station are encouraged to buy one extra gift to help thousands of disadvantaged children across the north of Scotland.

Mission Christmas is an annual campaign run by charity Cash for Kids and supported by MFR.

Last year it collected £14.1 million in gifts and cash donations, which was used to make sure that 286,073 children and young people had presents to open on Christmas Day. Locally, this meant that 4107 in the north of Scotland were able to open a gift on the big day.

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Due to the cost-of-living crisis, the charity is anticipating its highest level of demand for support ever. This year, across the Highlands, Moray and Aberdeenshire it has already received applications on behalf of 1500 children.

Lauren Macinnes, from Cash for Kids, said: "Our community have always been so amazingly generous when it comes to Mission Christmas, and so if you can, please just buy one extra gift this year and we’ll make sure that it goes to a child who truly deserves it.

"Every child should feel the excitement of waking up to presents on Christmas morning and that’s why we want to help out Santa by making sure that even more young people in our area can be given some Christmas cheer this year."

Supporters of the campaign can take their gifts to a number of drop-off points near them.

Alternatively, text ‘HELP’ to 70910 to donate £10 and the Cash for Kids team will buy a gift on your behalf.

Cash for Kids works with thousands of grass-root organisations across the UK who support disadvantaged children. Throughout the Mission Christmas campaign, these organisations along with social workers, headteachers and the emergency services nominate families in crisis to be supported by the appeal.

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