Scottish Council for Development and Industry rebrands itself as Prosper
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A leading Scottish economic development body is to rebrand itself.
The Scottish Council for Development and Industry has announced that it will no longer go by that name, after rebranding itself as 'Prosper'.
It said that the new name seeks to reflect the organisation’s influence and energy, and its ongoing ambition to support economic innovation across Scotland.
Prosper chief executive, Sara Thiam, believes the new brand represents a positive step in the evolution of the organisation.
“SCDI was originally founded in 1931 and we are incredibly proud of our heritage as one of Scotland’s most important membership organisations.
Related: Glory for Highlands and Islands businesses at SCDI Awards
"However, given the huge changes in Scotland’s economy, industry and society in recent years, we felt it was essential that we modernised and re-energised the way we present ourselves to the outside world.
"We hope that our sophisticated new brand will be appealing both to our existing membership base and to new members from across the private, public and voluntary sectors who share our vision for a brighter, better future for Scotland.”
Prosper may be a new name, but the organisation said its "long-standing commitment to building a Scotland which is fit for the future" will remain the same.
First Minister Humza Yousaf said: “SCDI and the Scottish Government have worked closely to help promote fair work principles and deliver better outcomes for people across Scotland.
“As Prosper, I am confident its members will continue to champion cross-sector collaborative working and innovative approaches to continue to further our shared goal of a fair, green and growing economy. By working closely in partnership with industry, we can develop sustainable economic models to support efforts to take on the many social and environmental challenges facing Scotland and the world.”
Support for this new stage of Prosper’s evolution also came from the Secretary of State for Scotland, Alister Jack MP.
“SCDI have a long and proud relationship with the UK government, having represented their diverse membership at Westminster for decades.
"Those productive relationships between Prosper, Parliament and the UK Government will continue for decades to come, cemented by our shared commitment to a thriving Scottish economy.”
As well as a new name and look, Prosper has also launched a new-look online, including a "dynamic" new website, designed specifically to support this stage of the organisation’s evolution. It seems certain that the new look organisation is set to Prosper for decades to come."
