LUCY HARDING: Taste of Nairn is perfect showcase for seaside town
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Nairn BID’s remit is to work with local businesses and the community, with its principle aim of making Nairn a place to visit and shop and make it a more attractive place to do business.
Last weekend, through one of our three core events – Taste of Nairn – we did just that.
The concept of Taste of Nairn is that Nairn BID puts on a core event – in this case a two-day market – and businesses from across Nairn can stage their own events over three days which Nairn BID helps promote as part of the wider “festival programme”.
Businesses and organisations throughout the town and beyond rallied together to create the festival.
Over 20 individual events took place with a number selling out almost immediately and one event on the Saturday amazingly selling out of stock within two hours.
The event also featured over 30 Nairn and regional businesses at the market held in Nairn Community and Arts Centre.
The market included charity stalls, a special Highland Hospice cookery book stall, demonstrations, a well-being hub, the World Tattie Scone Championship and a Showstopper Cake Contest, and as you would expect, lots of delicious tasters.
The whole event attracted many sponsors, including the town’s very own Asher’s Bakery whose support only added kudos to Taste of Nairn which is now in its third year.
Businesses won’t sponsor an event that doesn’t add value to their own brand!
As well as driving footfall to the town, the event attracted pre-event and post-event media coverage, from spreads in food and drink supplements, local press, radio coverage and support from numerous social media influencers in the travel and food and drink fields.
We were also delighted to welcome back STV who were keen to once again shine a spotlight on the World Tattie Scone Championship. Sundancer competition?
All of these different elements of the event have raised our town’s profile once again, showing off what a fabulous place Nairn is with its BID to support it.
Lucy Harding is the manager of Nairn BID.
