Gaelic language PR first for Moray agency
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A north creative communications agency is planning to create a PR first by offering a Gaelic language service.
Forres-based Spey is looking for a Gaelic graduate to help deliver a service which will provide businesses and organisations with bi-lingual communication campaigns and materials.
Bucking industry trends and the impact of Covid-19, the growing agency is also recruiting a PR director to bolster its senior team, expanding its graduate programme focused on retaining and attracting talent to Speyside and working with industry body PRCA to recruit a PR apprentice.
The firm has expanded its client base and has been working with the world's leading whisky auction site, Whisky Auctioneer, to launch its record-breaking Perfect Collection, including a $1m bottle of Macallan.
The agency is also working with Moray Chamber of Commerceon its "stay two casks apart" social distancing campaign to help the region reopen safely, and introduced a new Hebridean Food Group brand, Stewart’s Kitchen, which provides fresh pre-prepared meals to supermarkets across Scotland.
Most recently, the agency expanded its work with global drinks company Brown-Forman including managing the global re-launch of Speyside distillery Benriach’s new design and portfolio to acclaim.
Founder and managing partner Jennifer Robertson said: “It has been and continues to be a challenging year for everyone on many levels, but thankfully Spey is coming out of it, stronger and more resilient than ever due to our flexible working culture, agile approach and razor-like focus on delivering great work.
"Being headquartered in Speyside, supported by our second office in Leith which opened last year, we are uniquely positioned to be connected to all of Scotland, not just the cities. Indeed, when we live in a country which is predominantly rural it not only makes business sense to have a rural HQ but it is the engine driver of our creativity.
“Being based in the north also has given us an added impetus to do our part to support Scotland’s efforts to protect and promote the Gaelic language. We can’t wait to recruit a Gaelic speaking PR Associate to help provide a whole new service to our organisation as well as welcome new members to our team from apprentice to director level.”
Scott McKnockiter, business development account manager with Highlands and Islands Enterprise in Moray, said: “Recruiting graduate placements is a great way for a business to benefit from fresh thinking and new ideas. At the same time, it helps attract and retain new talent in the region by giving graduates valuable practical experience in the workplace, with many being kept on after their placement ends.
"Spey has grown steadily over the past four years and the firm is well-placed to build on this success by attracting new clients, both in Scotland and internationally. Working over an initial 12-month period, the graduates will help the firm achieve its growth objectives by developing a Gaelic PR service and expanding Spey’s digital offering. We look forward to continuing to work with the company and seeing the progress made with the placements.”
