Inverness's Miss Scotland reinforces positivity after enduring bullying before bid to be crowned Miss World
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Inverness's reigning Miss Scotland is keen to reinforce positivity on social media after she was set a multimedia challenge while in India as she competes against over 100 women from across the globe to be crowned Miss World.
Chelsie Allison (26) scooped the title of Miss Scotland in October.
Now, the Tesco Mobile retail manager is spending five weeks in India as part of the Miss World competition.
She said: "Miss World so far has been an incredible experience – one I will never forget!
"Our first week was jam-packed.
"I have already made so many amazing memories, made so many friends for life and I can’t wait to see what the next two weeks in Mumbai will bring."
While in India, Chelsie has been set a multimedia challenge whereby she is pushed to drive traffic on the Miss World social media page.
This consists of likes, shares and comments on posts of herself and the Miss World social media channels.
Chelsie has 'high hopes of succeeding' in the multimedia challenge as she said: "I have had so much support already from all over the world; I have been reading so many lovely comments over the past week and it’s made me so emotional but also so proud to see how many people are behind me.
"Social media has always been so important to me, but not for the reasons you might think.
"While in school, I was bullied a lot through social media. So, it is for this reason that I think it’s so important to use social media to spread intentional messages and raise awareness for important causes, which is where Miss World’s beauty with a purpose ethos come into play.
"I have been so inspired to use my voice to spread important messages and use my platform to action important changes."
She added: "The benefit of being with women from all over the world, is that they all have such different ways of raising awareness for their causes.
"It has really inspired me to start thinking of more ways I can do this, both through social media and in person, and can’t wait to start implementing them when I get home."
In aid of the pageant, Chelsie has also supported the Highland Hospice as her chosen charity after two of her relatives, who sadly passed away, were taken into the hospice where they received an exceptional standard of care.
She now plans to continue her work alongside the hospice and aims to raise as much money as possible for the cause.
