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Inverness residents rank fourth in UK for 'seeking to invest' amid cost-of-living crisis


By Ali Morrison

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People in Inverness have been searching for investment options.
People in Inverness have been searching for investment options.

Inverness ranks fourth as the area most eager to invest amid the cost-of-living crisis, it has been claimed.

As the cost-of-living crisis continues and shows no signs of ending, search volume data has shown that more and more Brits are interested in turning to other ways of growing their income through investments in stocks and other commodities, Investing Reviews has claimed.

It said it had analysed search volume data across the UK to pinpoint which areas were most interested in investing and what they wanted to invest in.

Inverness was the fourth most interested in terms of the number of searches per capita. "How to invest" and "bonds to invest in" were among the top related search terms in and around the Highland capital.

There were 1219.69 related searches on average each month for every 100,000 people.

Only Walsall (1537), Edinburgh (1274) and Hereford (1244) posted higher.

Simon Jones, CEO of Investing Reviews, said: “It is interesting to find out what investments Britain's residents are seeking to make, especially during the cost-of-living crisis. With mortgage payments at an all-time high and the generally increasing living cost, British people may be seeking extra incomes; we can see this through the data with day trading platform searches ranking high.

"Brits are also seeking out new knowledge and skills on investing with 'how to invest' or 'invest in stocks' searches also ranking highly on the list.”

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