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Inverness among 10 areas in the UK most-worried about cost-of-living crisis


By Federica Stefani

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Inverness was 9th in the UK among the places most worried about the cost-of-living crisis, according to an industry study based on research volume.
Inverness was 9th in the UK among the places most worried about the cost-of-living crisis, according to an industry study based on research volume.

A new study ranked the Highland capital as the ninth place in the UK most whose residents are most concerned about the cost-of-living crisis.

The research, conducted by investing comparison website Investing Reviews, analysed Google search data to determine which UK cities and towns are most worried about the ongoing crisis.

According to the company, the study combined more than 280 common search terms related to the issue to reveal the average monthly search volume over the past 12 months for each city and town.

The study measured national and regional monthly online search volumes for terms related to crisis in order to determine which areas are the most concerned about the costs-of-living crisis

The areas were then ranked from ‘most worried’ to ‘least worried’ based on searches per 10,000 of their population, with Inverness ranked ninth for the UK areas most worried about the cost-of-living crisis.

The city’s average monthly search volume per 10,000 of its population was 281 over the past twelve months

Simon Jones, CEO of Investing Reviews commented on the findings: “The study is incredibly insightful as it enables us to identify what the biggest financial struggles are across the UK and where exactly in the UK those struggles are most prevalent. The results indicate that the public are predominantly worried about two things: how to save money and how to wrestle with increasing interest rates. Both are ultimately understandable concerns in what is such a difficult time for so many people.”

Meanwhile, Edinburgh ranked in sixth for the UK areas most worried about the cost-of-living crisis with an average monthly search volume of 306 per 10,000 of its population.

The Scottish capital had the highest overall monthly search volume (15,717) out of any of the top 10. It is also the area most worried about the crisis in Scotland.

Walsall ranked first with Bath, Norwich were the top three areas in UK – respectively with a search volume of 431, 333 and 321.

With just 68 searches per 10,000 people, Wakefield appeared to be the area least worried about the cost-of-living crisis.


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