Highland tourism group inviting visitors back to the region – when it is safe to return
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The Visit Inverness Loch Ness group has been part of a social media campaign during the coronavirus lockdown.
Chief executive of Visit Inverness Loch Ness (VILN), Michael Golding, said: “We have received positive praise from a number of our members who feel that #DreamNowVisitLater represents an appropriate message to provide to our future visitors.
“Members understand the importance of remaining front of mind with our future visitors as we will be competing with destinations worldwide as we look to support the recovery of our local tourism industry.
“It is important to highlight the strategy was created in partnership with our board, who are all representatives of Highland tourism businesses, a number of members and our team.
"Visitors are looking for an authentic message to be provided and by offering businesses the opportunity to participate in a way that meets all safety guidelines from government, empowers us to communicate our Highland spirit to our audience.”
VILN, which has deferred payment of its annual fee by six months from the end of May in recognition of the difficulties faced by the tourism industry, is already working on a recovery strategy.
This will make use of data to ensure Scotland’s first Tourism BID (Business Improvement District) promotes a destination product which meets the needs of its visitors.
However, VILN also acknowledges that things may not immediately return to normal.
“We are encouraging businesses to consider the potential changes that may be required to how they operate, primarily for social distancing and hygiene procedures,” Mr Golding added.
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