Fans of Little Moons ice cream treat queue for hours outside Inverness food shop
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Eager fans of a Japanese-inspired ice cream treat queued for hours outside an Inverness food shop to snap up a box.
Little Moons have become a phenomenon across the UK after going viral among users of the video platform, TikTok, who have been sharing videos of people eating and buying the bite-size snacks.
With a delivery due today at Saffron Oriental Food Shop in Lombard Street, people started queuing well before it arrived.
Owner Kasia Pogo, who had expected the delivery at noon, said customers started queuing at 11.15am.
But it was about 3pm when the 200 boxes of Little Moons arrived.
"They were gone even before they hit the shelves," said Ms Pogo who restricted customers to two boxes each due to high demand and limited deliveries.
"I am really grateful to everyone who queued patiently and sorry to people who will be disappointed they didn't get one because there is such huge demand."
Little Moons are a combination of traditional Japanese rice cake, mochi and ice cream.
They were launched by brother and sister Howard and Vivien Wong in 2010 to bring Japanese mochi to the world, but they sought to increase its popularity by combining it with ice cream.
Following a delivery to her shop last month, Ms Pogo invited bids for the last remaining box in a charity fundraising auction.
The winning bid of £50 was almost 10 times the retail price.
The money raised, along with additional donations, was used to buy much-needed craft materials and stationery as well as other items for the Special Needs Action Project (Snap) which helps to improve the lives of children and young adults with additional support needs in the Inverness area.
Related story: Last box of sought-after ice creams auctioned for Highland charity
