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Eastgate installs Mikeysline poster as charity faces critical period for supporting mental health


By Iona M.J. MacDonald

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Jackie Cuddy, Eastgate Centre Manager, Katie Melville, Mikeysline Fundraising Manager and Mark Harper, Acorn Signs Director in front of the new poster. Picture: James Mackenzie.
Jackie Cuddy, Eastgate Centre Manager, Katie Melville, Mikeysline Fundraising Manager and Mark Harper, Acorn Signs Director in front of the new poster. Picture: James Mackenzie.

A new poster at Eastgate Shopping Centre has been installed to raise funds and awareness over the critical winter period for mental health charity Mikeysline.

Eastgate Centre approached Mikeysline about the installation to maximise the use of space, and the increased footfall over Christmas.

Mikeysline is an Inverness–based charity which provides text-based support via a range of platforms during evenings and weekends for people across the Highlands and Moray struggling with their mental health. The charity also provides appointment and drop–in one–to–one in–person support, as well as collaborating with schools and workforces to provide mental health awareness sessions and workshops.

Jackie Cuddy, manager of Eastgate Centre said:“We are pleased to support Mikeysline with this poster to support them and raise awareness of their charity as they are heading into their busiest period through the winter. The Eastgate Centre is at the heart of our community and we try whenever possible to strengthen links with local worthwhile causes. It has been wonderful to see how Mikeysline has grown, and to be able to help them at a moment of greater demand for their vital mental health and suicide prevention services.”

The new Mikeysline poster is in the corridor connecting Eastgate shopping centre to the Morrisons car park. Picture: James Mackenzie.
The new Mikeysline poster is in the corridor connecting Eastgate shopping centre to the Morrisons car park. Picture: James Mackenzie.

Katie Melville, fundraising manager for Mikeysline said:“We were delighted to be approached by the Eastgate Centre’s management team earlier this month with their offer of placing a poster in the gallery highlighting Mikeysline’s work and how to access our services. We are also touched that when the marketing team at Eastgate contacted Acorn Signs to create the poster, Acorn decided to provide a 50 per cent discount on printing costs to support the project.

"During the winter months and especially in the approach to Christmas, many people struggle with their mental health as a result of the cold, darkness, financial pressures, and loneliness. Hopefully Eastgate patrons will see this poster and seek out support for themselves or others that might need it. As ever, we are here for anyone in the Highlands and Moray who want to talk, 365 days a year.”

The poster is at the entrance of the walkway to the bathrooms and access to Morrisons car park, between the NHS Vaccination Centre and Waterstones.


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