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Online campaign will help Scots shop more securely


By Calum MacLeod

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Colin Matheson of Advice Direct Scotland.
Colin Matheson of Advice Direct Scotland.

With more Scots consumers expected to go online for their Christmas shopping this year, Advice Direct Scotland is launching a new service to help avoid falling prey to scammer sites or shoddy service.

The Digital Xmas campaign points shoppers in the right direction when it comes to their rights around delayed deliveries, counterfeit goods, returns, refunds and product safety.

Furniture and clothing are likely to be the main issues that Scots want advice on. During last month’s National Consumer Week, around 40 per cent of contacts to Advice Direct Scotland's consumeradvice.scot site were about furniture and homeware, while a third of queries related to clothing and footwear.

The Digital Xmas campaign will also provide advice on last dates for posting, food safety, travel arrangements, and what to do in an emergency over the festive period.

Advice Direct Scotland spokesman Colin Mathieson said: “Over the past year, Covid-19 has meant more shoppers than ever have taken their shopping online.

“Online shopping has brought huge benefits for people and can save time and money.

“And by following our tips, this campaign will ensure that people don’t get caught out by bad service or faulty goods.

“Advice Direct Scotland has been working hard to ensure Scots know their rights before they buy and how to get the best deals on Christmas gifts.

“As the last dash for presents begins, shoppers should start their spree by visiting consumeradvice.scot/digitalxmas and making sure they’re up to speed before spending their money online.

“Our top tips are shared daily through social media channels, allowing Scottish consumers to make informed choices for themselves.”


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