Donation will help fuel hungry kids
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Thousands of hungry families could be helped to start their day with a nutritious breakfast thanks to a Highland-based food brand.
FUEL10K plans to donate 500,000 portions of porridge – one for each of its own breakfast pots sold – through its “buy one to give one” partnership with the UK’s largest food distribution charity, FareShare.
Through on-shelf promotions and its nationwide listings with supermarkets, online retailers and convenience stores, FUEL10K expects to sell more than half-a- million of its protein boosted porridge pots in February alone. Each sale will be matched by a breakfast donation, amounting to more than 10 tonnes of FUEL10K porridge delivered to the many charities and community groups that FareShare supports.
Dingwall resident Alex Matheson, co-founder of FUEL10K, is delighted the business is able to do something to help many of those in direst need.
“This collaboration with FareShare means so much to the entire FUEL10K family and we’re delighted to be working so closely with them,” he said.
“At a time when so many people and organisations are struggling, we count ourselves extremely fortunate to be in a position to be able to donate so many of our nutritious breakfasts.
“Teaming up with such a credible organisation as FareShare, means that we can be confident that our porridge will reach those most in need.”
FareShare provides enough food to create almost a million meals for vulnerable people every week.
It redistributes surplus food through a network of 11,000 frontline organisations across the UK such as homeless hostels, school breakfast clubs, domestic violence refuges and older people’s lunch clubs.
FairShare chief executive Lindsay Boswell said: “FareShare works with thousands of charities and community groups around the UK to get food onto the plates of those who are most vulnerable.
“With millions of families struggling to eat because of the pandemic, we are very grateful for FUEL10K’s support and generous donation at this critical time.”
