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Survey gives thumbs down to airport name change

By Nicole Webber


THE idea of a change of name for Inverness Airport has been overwhelmingly rejected.

Highlands and Islands Airports Ltd (Hial), the owners of the city airport, had asked for views on changing it to Inverness Loch Ness, given the popularity of Nessie as a worldwide brand.

Of more than 900 people who responded to the online poll, 88 per cent came out against it, with just 112 people in favour.

Some believed the change would be misleading, as the airport is closer to Nairn than to Loch Ness.

One respondent, Simon Varwell, said: "I appreciate Loch Ness is a major brand but so is, for instance, the Great Glen or the Cairngorms. Inverness is a simple and effective brand in itself."

Inverness Chamber of Commerce chief executive Stewart Nicol, however, backed the idea.

"We’ve had another significant tourism season and we should do anything we can to promote Inverness as an international destination," he said.

Hial defended its decision to run the poll.

A spokesman said: "The idea of including Loch Ness in the name of Inverness Airport has been raised in the past and we thought it would be interesting to gauge the response from the public.

"At this stage there are no plans to take the idea further than asking people their thoughts."

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