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'Open a window' on the Highlands to remind visitors what awaits after Covid-19 lockdown


By Hector MacKenzie

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Cycling through Glen Torridon with Liathach ahead.
Picture: John Davidson
Cycling through Glen Torridon with Liathach ahead. Picture: John Davidson

HUNDREDS of views from attractions and homes across Scotland – including the Highlands - have been shared online as part of VisitScotland’s social media campaign #AWindowOnScotland.

From stunning views over Highland lochs to beautiful shots of Torridon, residents and business owners in the region have been sharing their own unique view of the world whilst they are staying home – reminding others of what awaits them when travel restrictions are changed.

North Coast Explorer shared an image of a beautiful Caithness sky over the Pentland Firth. Hostelling Scotland shared breathtaking pictures of Glencoe, Glen Nevis and Torridon. Skye Connect posted pictures of stunning sunsets and kayaks on the beach at Knock Bay, Sleat.

Since the national tourism organisation launched the campaign three weeks ago, the hashtag has been used around 2500 times across Instagram, Twitter and Facebook, creating a visual map of the country’s villages, towns and cities.

Scottish residents are asked to take a picture of a view from their property and post it on social media using the hashtag #AWindowOnScotland and their location (such as #Highlands, #Torridon)

The campaign has a clear stay at home message but allows everyone to show their part of Scotland to the world.

Day visits and staycationing are set to be the focus of Scottish tourism when restrictions are eased, as set out in the National Action Plan published by the Scottish Tourism Emergency Response Group, chaired by VisitScotland.

Glen Nevis Youth Hostel. Courtesy Hostelling Scotland.
Glen Nevis Youth Hostel. Courtesy Hostelling Scotland.

VisitScotland regional leadership director Chris Taylor, said: “We’re thrilled at the reaction to #AWindowOnScotland from residents across the Highlands and heartened that businesses and local people are getting involved with the campaign and using the opportunity to share their windows on Scotland with the world during this challenging time.

“The staycation market will be a key driver in the country’s economic recovery and the many wonderful views people have been sharing while they stay at home will surely be an incentive for many to explore a part of the country they may not have visited before, when the time is right to travel again.

“The campaign is far from over and we’d encourage residents and businesses to keep posting their views, to continue to help lift the spirits of those at home and abroad.”

Dave Till, chairman of Skye Connect, said: “We were delighted to support VisitScotland’s campaign with our ‘window’ shots on Skye. It is a fantastic opportunity to share images from across our amazing region and remind people of the beauty and stunning scenery that awaits them once restrictions are lifted.

For more on VisitScotland’s response to the Covid-19 pandemic, go to https://www.visitscotland.org/supporting-your-business/advice/coronavirus


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