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Online marketing solutions made to grab attention


By Andrew Dixon


SPP digital marketing solutions consultant Dale Pryde-MacDonald
SPP digital marketing solutions consultant Dale Pryde-MacDonald

ENTIRE marketing needs – from press to digital – can now be looked after by the ever-evolving Scottish Provincial Press (SPP).

The Inverness-headquartered firm, which publishes the HN and a range of other newspapers and magazines, is now able to help businesses manage online marketing.

It is combining the power of its newspaper titles, websites and social media to offer complete marketing solutions for businesses across the Highlands – something that cannot be found anywhere else.

Customer buying decisions have changed and they now rely on the internet to browse and search products and services before visiting a shop, store or business in person.

This is why SPP wants to make sure its clients have the best digital presence, with the most trustworthy and professional website, an active and engaging social media presence and consistent listings to bolster their authority ensuring they have the best online reputation for their business, so they do not miss out on any future custom.

SPP’s digital marketing solutions include:

 Verifying and claiming listings across numerous websites and directories.

 Monitoring, managing and promoting online reviews, comments and feedback by customers.

 Creating, managing and building each SPP client’s social media presence.

 Building each SPP client the most effective, professional and adaptive website to ensure each client’s online home is representing its products or services in the best way possible.

 Ensuring that each SPP client is making the most of search marketing through local and global digital advertising to reach customers.

 Developing customer contact plans using responsive emails.

Keith MacKay, SPP’s advertisement director, said: “We’ve been listening and we recognise that there is a strong demand in the market for local digital marketing solutions that you can trust.

“This is an important step forward for SPP and local businesses, as we can now look after our client’s entire marketing needs, from press to digital.”

SPP’s digital marketing solutions are perfect for any business. The firm will listen to what each client wants to achieve and design a digital marketing solution to fit them.

Sian Jamieson, SPP’s social media and marketing manager, said: “This is a big and exciting step forward for SPP.

“Digital marketing has been really hotting up over the last few years and I hear directly from businesses that they know they need to do their online marketing better, but just can’t find the time, money, knowledge or experience to do it properly.

“What we can offer is not only a full package of professional digital and print media marketing solutions, but decades of local knowledge and advertising experience and a SPP team that know the area, the people and its needs and is committed to seeing everyone make the most of the boundless opportunities to promote ourselves better in this digital world.”

A poll conducted by SPP in 2016 of 115 people found that 86 per cent prefer to get local news from newspapers or online.

SPP’s services will ensure that each client’s digital presence improves and that each reach more people and the right people at the right time. Its digital solutions take the headache out of learning and implementing new technologies alongside running their business.

Dale Pryde-MacDonald, SPP’s digital marketing solutions consultant, said: “This is a fantastic continuation to the proven solutions we can offer clients to help them build their brand but more importantly get their products and services noticed by a large audience.

“Our task now is to ensure that we make all of our much-valued clients in the north understand that we want to take them into a marketplace that will help them to combat heavy competition from larger national and international companies and help them to build a stronger, local customer base.

“I will also ensure that we give every client an opportunity to see and hear about the quality and results of this new venture and how SPP can again deliver some of the leading products in the marketing world that will help them strive toward their short, medium and long-term business goals.”

Solutions start from £140 per month. SPP is offering free online audits that can help clients see how their online presence stacks up.

Get in touch with Dale Pryde-MacDonald on 01463 233059 or email d.pryde-macdonald@spp-group.com



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