PR firm Muckle Media, with a base in Inverness, acquires Edinburgh-based rival Taste Communications Scotland in strategic growth move
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A creative communications agency with a base in Inverness has acquired a past competitor in a six-figure deal.
Muckle Media completed purchase of Taste Communications Scotland in a strategic growth move.
It will see the Taste Communications brand retained and the existing team move over to form part of Muckle Media’s wider group of companies.
Taste Communications was formed 10 years ago and quickly established itself as Scotland’s first specialist food and drink agency. Its growing reputation has resulted in long-term relationships with top luxury brands including Gleneagles, Fairmont St Andrews, Prestonfield and The Three Chimneys.
Muckle Media, Scotland’s first and only B-Corp PR agency, will integrate with Taste Communications over a 12 month period from April 1, with Taste founder Stephen Jardine becoming a non-executive Director.
Nathalie Agnew, managing director of Muckle Media, said: “I’ve long admired the work of Stephen and the Taste Communications team and the fantastic brands they work with.
“This deal builds upon our existing experience helping food, drink and hospitality brands to grow through strategic, creative communications, bolstering our team and client list.
“We look forward to continuing to build upon Taste Communications’ excellent reputation as a specialist food, drink and hospitality specialist agency, bringing our extensive team’s skill-set to add value to Taste Communications’ fantastic clients.
“We are actively seeking further investment opportunities as we grow an exciting, nurturing and ethical agency with global ambitions, from our Scottish base.”
Stephen Jardine, founder of Taste Communications added: “After 10 years in business I wanted to find a fresh way to take Taste forward and develop what we have achieved.
“Nathalie has built a brilliant business with a great reputation and Muckle Media is the ideal home for the next chapter in the Taste story”.
Taste Communications is Muckle Media’s second acquisition and fourth agency brand.
They comprise: Muckle Media (creative and strategic PR), community engagement brand Platform PR, which was acquired in 2015, and Relative PR, a spin out brand launched in 2019 to support family-owned businesses with communications.
The agency will relocate to Muckle Media’s Edinburgh HQ at WeWork on George Street.
