Inverness marketing firm experiences boost after city centre move
An Inverness marketing company has high hopes for a High Street recovery after experiencing a business boost when they came into the city after Covid.
Adder Business has gained an influx of new business after moving to new city centre premises, and its managing director Abbie McCahill believes this augurs well for other businesses and retailers who have returned to city centre offices and shops in the aftermath of Covid and lockdown.
Adder has seen a rise of 30 per cent in business since moving to modern riverside premises in Moray House, in Bank Street, and bagged a number of new high-profile clients including Victorian Market, BID Inverness and Café 1.
Previously, the award-winning business, which started in 2015, operated from offices in Tore on the Black Isle and Inverness.
Abbie, who has worked for more than 15 years in the marketing industry, said: “I think we are seeing a rejuvenation of the High Street generally and people are keen to engage with city centre businesses again after the few years of isolation and home working we have experienced.
“For full-service companies such as ours it really helps that people can drop in while they are in town and see at a glance what we can do. It makes us much more accessible than we were before, and this has been reflected in the new wins we have recorded.”
The new premises have also enabled the company to widen its scope and offer a new account management service.
Abbie added: “When I started the company, I knew how vital marketing was for all businesses, but I was also aware of the fact that most could not afford their own marketing department and I knew that Adder could fulfil that role for them without them worrying about staffing costs and other headaches.
“This has worked so well for them, and us, and we decided to introduce the Account Management Service to help companies with the equally vital sales function. It is something that a lot of people don’t like doing or don’t have the time to do, so that’s where we can help.”
A major downside of remote working has been the damage to the city centres.
“It takes footfall to make a difference to many businesses and given that we are noticing a big increase in interest because of our location I hope the same will happen to others,” Abbie said.
“And I am certain that the centre of Inverness can become a hive of industry once more.”
