Loch Ness cruise company celebrate 50th anniversary with the launch of new app
Jacobite Loch Ness Cruises is celebrating its 50th anniversary with the launch of an app.
The app has been designed to enhance the company’s boat cruises across Loch Ness, combining technology, storytelling and interactivity.
As travellers explore the loch, GPS hotspots unlock content, revealing the area’s history, wildlife and local legends.
Through a mix of challenges – ranging from quiz questions to photo and video tasks – users can interact with their surroundings while earning points for completing activities.
As part of the yearlong anniversary celebrations, Jacobite Cruises is also kicking off a postcard campaign this spring.
“Passengers on our cruises will be able to pick up a postcard featuring a specially commissioned image of Jacobite boats spelling out ‘50’ on the loch, on which they can write a memory from their time cruising the loch,” explains Alan Rawlinson, Business Development Manager at Jacobite Loch Ness Cruises.
“Past visitors will also be able to share their memories online. From marriage proposals to Nessie spottings, we can’t wait to hear from people from all over the world about their time on the loch.”
And those visiting Jacobite Loch Ness Cruises and its restaurant and gift shop at An Talla in Dochgarroch this year will be welcomed with a floral 50th anniversary display.
The display features a limited-edition 50th anniversary logo made of spring flowers, such as pansies, and will be replanted with summer flowers later in the year.
Alan continues: “It is a very special year for us, so we’re really excited about everything we have planned. 50 years on, we know how important it is to continue to innovate within the business and our new app will bring an engaging new way for people to explore the loch’s stunning scenery while uncovering its mysteries.
“Whether you’re a local or it is your first time visiting Loch Ness, there are so many incredible stories to be told – from Loch Ness’ history and local points of interest, to the personal anecdotes and heart-warming stories of our guests. We can’t wait to share them all as part of our 50th anniversary celebrations.”
