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Inverness business proud to land five-year contract at the region’s biggest music festival

By Rachel Smart

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Miele's Gelateria shop on Church Street.
Miele's Gelateria shop on Church Street.

A local business is proud to have landed a five-year contract at the region’s biggest music festival.

The owners of Miele’s Gelateria are looking forward to ‘bringing business back to the Highlands’ as they will be serving up delightful desserts at Belladrum Tartan Heart festival, alongside being event partners.

In previous years, ice cream services have been outsourced to companies from down South; now all the money made at the festival will be invested back into the local economy.

Director at Miele’s, Michael Miele said: “This is the first time we have landed a pitch at Belladrum.

“We are absolutely delighted and this is a massive opportunity for us as a local business trading in the Highlands.”

Miele’s will be using its presence at Belladrum for the good of the community, as it continues to support the Inverness-based charity, the Elsie Normington Foundation. It creates opportunities for children and young adults with severe, profound and multiple learning disabilities and complex needs in the Highlands and Islands.

Miele's Gelateria trailer out and about.
Miele's Gelateria trailer out and about.

“We’ve already done a couple of things for the Elsie Normington Foundation”, continued Michael, “anyone who ordered a cake over Christmas was put into a prize draw to win two weekend tickets to Belladrum and we put a percentage of each sale to the charity.

“We are going to launch our giveaway for 2025 Belladrum at the festival. Anyone who buys two scoops or more and takes a picture will be entered into a prize draw and we will again donate a percentage of each sale to the Elsie Normington Foundation.”

Having gone from three staff to 58 over the past eight years, Miele’s Gelateria is passionate about investing in the local area. As well as Inverness, it has shops in Aviemore and Fort Augustus and outlets including at An Talla at Dochgarroch and in Drumnadrochit and supplies products to the Captain’s Parlour in Findhorn.

Although the forecast for Miele’s looks bright over the coming months with Belladrum, alongside Hebcelt, the last few months have been hard.

Michael said: “2024 has been a struggle so far, as the weather hasn’t been on our side so we’ve had a slow start to the season.

Miele's Gelateria.
Miele's Gelateria.

“We’ve just got to adapt to it and we’ve broadened our horizons! We’ve been up to the Isle of Lewis and Orkney with our trailers, so it’s been nice to bring our product further afield.”

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