Highland road trip is top travel choice in new survey by Travelodge as coronavirus tourism impact confirmed
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A road trip to the Highlands has topped a wish list compiled in a new travel report.
The findings won't come as a surprise to many in areas inundated with visitors as coronavirus restrictions are eased.
The report released by Travelodge says the traditional family road trip "is having a reboot in popularity this year" as people swap planes and trains for automobiles.
It says 60 per cent of Britons are taking at least two road trips across Britain this year.
Topping Britain’s 2020 road trip route this year is the Scottish Highlands, coming ahead of other visitor magnets like the Peak District, Lake District, Cornwall, Yorkshire Dales and Snowdonia National Park.
The survey delves into travel habits and finds "the top scenic drive is through the Scottish Highlands in our dream car, a Range Rover".
Travelodge, the UK’s first budget hotel chain, is celebrating 35 years of making travel affordable. It opened its first hotel on the A38, Burton (Northbound) in 1985 and today operates 573 hotels across the UK.
The probe is based on a surveyed of 2000 British adults to seek their views on the traditional road trip which inspired the company to open its first hotel over three decades ago.
Findings revealed that a third reported that their greatest childhood holiday memories are when they took a UK family road trip. A fifth of adults confessed that their love of road trips stems from stopping off at a service station.
Further research findings revealed with safety against Covid-19 at the forefront of many minds, 44 per cent reported they feel safer travelling in their own car to their holiday destination this year.
Over half of Britons reported that they do not currently feel safe travelling by plane and 42 per cent reported that they feel unsafe travelling by train.
