Edinburgh and Inverness PR agency Muckle Media is the first in Scotland to earn B Corp status for its ethical approach
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Scottish PR agency Muckle Media has joined big name brands such as Beauty Kitchen, BrewDog, Patagonia and The Body Shop in achieving B Corporation status, reflecting its commitment to more than just business success.
The agency, which has branches in Inverness, Glasgow and Aberdeen, as well as a head office in Edinburgh, received accreditation in recognition of initiatives including its returners to communications programme and Kickstart trainee scheme, along with its Living Wage employer status, transparency and commitment to continued professional development.
B Corp Certification expects high standard, verified performance in a huge range of social and environmental issues from evaluating your organisation’s mission to reviewing employee benefits and evaluating waste disposal. Complete transparency and accountability are required throughout the process, which involves working with an assessor and evidencing a broad selection of ethical business processes.
Maintaining certification also requires continued involvement and dedication from the whole team and a commitment to continuing to measure, manage, and improve on the positive impact the firm has on the environment, employees, clients, the PR community, and the wider community.
Managing director Nathalie Agnew said: “Becoming fully B Corp certified is a fantastic achievement that the entire team is incredibly proud of. We also appreciate that with this comes a responsibility to fulfil our ongoing commitment and dedication to continuously improve our social and environmental standards. Our pledges to environmental, social and corporate governance issues are at the heart of our business and underpin our strategy for significant growth this year.
“It has been a lengthy process to get to this point and we recognise that this is only the start of our B Corp journey. We have a long way to go to achieve our impact ambitions, but we are delighted to become part of this prestigious group of leading organisations that have also reached B Corp status and are paving the way in the global movement for an inclusive, equitable, and regenerative economy.”
The initial assessment requires a minimum verified score of 80 points to continue with the process, thereafter any gaps are considered to be a work in progress and areas to focus on going forward.
To achieve certification, a company must:
Demonstrate high social and environmental performance
Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, and achieve benefit corporation status if available in their jurisdiction.
Exhibit transparency by allowing information about their performance to be publicly available on their B Corp profile on B Lab’s website.
The certification comes as Muckle Media continues to grow with two new hires. Katie Palmer recently joined the agency as an account director from Hollicom with experience in luxury brands, whilst Louise Gowans has joined the team as an account manager after working at DC Thomson as a picture editor.
