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XpoNorth 2021 offers second chance to screen economy focussed sessions


By Calum MacLeod

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Selected panels from this year's XpoNorth conference are now available to view online.
Selected panels from this year's XpoNorth conference are now available to view online.

Anyone who missed out on top tips from this year's XpoNorth creative industries conference has a chance to catch up as the economic insight panels are available to play back on the XpoNorth YouTube channel from today, Monday, October 25.

Tim Wright, XpoNorth’s digital sector specialist, said: “Our 2022 event showcased a range of panels that explore new thinking and throw light and understanding on our dynamic economy. Through our ongoing coverage of this we aim to help the creative and cultural sectors of the Highlands and Islands continue to thrive and grow.

“The economy can be very changeable and whilst there are some ever-present fundamentals as to how we create value and earn a living from our activities, the range of ways in which we can do that does vary. Sometimes unexpected events, like the recent Covid crisis, force us to reconsider quite dramatically how we go about doing what we do.

“At XpoNorth we try to keep everyone up to date with what they might want to consider as they evolve, and how they can change and pivot when needed. Our economic sessions are a great way to take in valuable insights on key topics and we are pleased to have made these available online. We would urge those who missed out or want to remind themselves to have a look and utilise what it is on offer.”

Panels available to view include Working the Crowd, which explored the opportunities that emerge from the “crowdeconomy”, when organisations look externally for value creation, for example through crowdsourcing, crowdfunding and co-creation.

XpoNorth went virtual for this year's event.
XpoNorth went virtual for this year's event.

The often overlooked B2B application of podcasting is delved into with The Reset with writer and broadcaster Sam Delaney, the chief executive of podcast production company 11-29 Media, who explains how it can deliver brand engagement and fuel business growth.

Future of Retail highlights the evolution of the industry in a difficult climate and how it has an increasingly significant part to play in extending the experience of those visiting heritage centres.

The retail theme is further explored in Exit Through The Gift Shop: Continuing the Museum Experience as experts discuss how to make it an essential part of every visit and help your museum maximise its retail return.

In Shared Perspectives: Driving Culture Through Place, viewers can learn how geography shapes and defines culture and how this creates meaning and value for communities and businesses.

Who possesses this landscape? – The man who bought it or I who am possessed by it, includes speakers Murray Ferguson, planning and place director with Cairngorms National Park, and Dennis Holm, senior lecturer at the University of the Faroe Islands, who consider how geography shapes and defines culture and how this creates meaning and value for communities and businesses.

Raising money is an essential part of the creative industries but can be one of the most challenging. This is explored in the Expert on Expert: Why Investors Care About the Arts session as Edward Crozier (current chairman of The Theatre Royal, Glasgow) and Diane Mulcahy (head of private equity at the Kauffman Foundation and author of The Gig Economy) demystify the art of fundraising.

Driving Change – innovation, technology and new consumer expectations illustrates how more ambitious digital strategies are affecting customers, with leading figures in digital technology looking at new consumption trends and how businesses are adapting to ensure they can meet these demands.

Digital innovation is also explored in A&R Worldwide Global Music Market Overview as music industry experts discuss what the future looks like beyond the pandemic and if new ways of working will become the norm.

XpoNorth 2021 returned virtually for the second year on June 16 and 17 and attracted creative industry leaders, academics, investors and makers and creators from around the world.

The event, which took 12 months to plan, was delivered by Ironworks Venue, who supported the delivery of 46 sessions covering a wide range of creative economy topics with 90 international, high-level speakers contributing to the programme.

For information on upcoming XpoNorth events visit www.xponorth.co.uk


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