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Business leaders rebrand Nairn as ‘Scotland’s Highland Playground’


By Andrew Dixon

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Youngsters on the beach give the thumbs up to Nairn's new moniker.
Youngsters on the beach give the thumbs up to Nairn's new moniker.

Nairn’s diverse range of activities, events, history and culture have prompted a rebranding move by Nairn Business Improvement District (BID).

It comes as many firms start reopening following the coronavirus-related lockdown.

Nairn BID chairman Michael Boylan said: “The new brand for Nairn was never intended to be about Covid-19, but now things are starting to move in the tourism industry and it’s looking likely that Nairn and its many tourism-related businesses will be able to open to visitors we are using our fabulous rebrand to our advantage and we want to be a town that is leading the way.

“Nairn is predominantly a tourist town, so there is not a business in the town that has not been adversely affected by the impact of this worldwide situation.

“Our local economy relies on people wanting to travel and stay here and enjoy what we have to offer and as that has not been an option, businesses are struggling.”

The organisation points to the town’s golf courses, beaches and restaurants as making it an ideal holiday destination and it expects more visitors from elsewhere in the UK as lockdown eases.

Lucy Harding, manager of Nairn BID, said: “We are very excited to be launching Nairn as Scotland’s Highland Playground as it really does have everything you could want for a traditional family holiday.

“We would like more visitors to come here to pause, relax and enjoy a seaside holiday and outdoor activities in our beautiful surroundings.

“Nairn BID has around 200 members and the majority of them have been hit hard by Covid-19, but we have a real community here and everyone is raring to go and is eager to get back to business as quickly and as safely as possible.”

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