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Moray brewery, Windswept Brewing Co in Lossiemouth, teams up with students from Inverness College UHI to design a range of new merchandise


By Andrew Dixon

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The students created a range of new merchandise for the Lossiemouth brewery.
The students created a range of new merchandise for the Lossiemouth brewery.

Windswept Brewing Co, in Lossiemouth, challenged arts students at the University of the Highlands and Islands to come up with designs which would complement its brand.

Brewery marketing manager Heather Christie held a series of virtual meetings with second year students from the university's HND visual communication programme to talk to them about the brewery and its target audience and to provide feedback on their ideas.

This month the students presented their final ideas, which ranged from water bottles and bum bags to enamel mugs, T-shirts and hiking socks.

Ms Christie said: “It was great to see the students’ enthusiasm for the brief and our brand throughout the project. Over the semester, they learned to develop and hone their designs which resulted in a very high standard overall.

Branded bags were among the ideas students came up with.
Branded bags were among the ideas students came up with.

“I am delighted that Inverness College UHI are giving their students this opportunity as it provides fantastic preparation for their future careers in design.”

College visual communication lecturer Ken Gowans said: “This project formed part of the students’ client-initiated design brief, which sees them work with an external client and get real-life experience of what it is like to work as a designer.

“The whole experience, from the initial design brief to the design process, through to client feedback and design follow-up, is so invaluable for our students.

“Our industry partnerships play an essential role in shaping student experience and creating graduates ready for the workplace, and I would like to thank Windswept Brewing for their support.”


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