Published: 20/03/2018 13:00 - Updated: 20/03/2018 09:53

All change again for city retail park

Written byIain Ramage

 

panel
City centre business leaders said a closure at the 'Inverness Centre' confused shoppers.

THE Inverness retail park on the A96 has been rebranded again, in the wake of confusion over its last name change.

Business leaders are delighted, after huge frustration over the previous "Inverness Centre" title that was adopted for a retail park located on the fringe of the city.

They claim the confusion resulted in lost business for city centre traders in the wake of the shattered glass canopy drama last November.

At the time, as news of the incident spread, some shoppers believed that precautionary store closures as a result of the incident were in the city centre when the shutdown was actually at the Eastfield Way retail park.

Inverness Business Improvement District (Bid) lodged a complaint with the Advertising Standards Authority (ASA) but has dropped it since learning of the latest – quiet – rebranding.

The retail park’s website is now headed "Inverness Shopping Park" – a name it previously used, which came after it was called Inverness Business and Retail Park.

Inverness councillor Isabelle MacKenzie has been credited with prompting the move, having approached its management directly in recent days.

Bid manager Mike Smith said: "All credit to Councillor MacKenzie for pursuing this both in the [Highland Council’s Inverness] city committee and directly with the agents for what was known as ‘Inverness Retail Park’.

"We were very concerned after the glass canopy incident.

"As a result of customers’ confusion, we and numerous businesses, lodged formal complaints with the ASA.

"You can’t put a figure on it but there will have been a loss of business.

"We’re now delighted this appears to have been resolved, so we’ll leave it."

Cllr MacKenzie said: "I’m delighted that they’ve responded so positively and realised this had been misleading to the public.

"A lot of people from outwith the area had thought the city centre had shut down.

"I’m glad they’ve now responded so professionally to the concerns."

Neither retail park management nor the site owner British Land returned calls for comment.

< Back

 

Reddit Facebook Digg Del.icio.us Twitter Bebo